PAPERTRAILS
PAPERTRAILS
PAPERTRAILS
YOUR BRAND DESERVES A PARTNER
Creative
NOT JUST A PHOTOGRAPHER. NOT JUST A CONSULTANT. SOMEONE WHO SHOWS UP EVERY MONTH WITH THE VISION, THE STRATEGY, AND THE SYSTEMS TO BACK IT UP.
CREATIVE DIRECTION | PARTNERSHIPS — LOS ANGELES | HOUSTON
AVAILABLE FOR CAMPAIGN DEVELOPMENT, CREATIVE DIRECTION, COMMERCIAL PHOTOGRAPHY, AND EDITORIAL COMMISSIONS.
WORKING WITH ME | THE EXPERIENCE
ZERO
TRANSLATION
loss.
Most creative engagements have a gap between the vision and the execution. It lives in the logistics. The reference that didn't translate, the brief that was misunderstood. Every hand off is a place the vision softens. That gap costs time, money, and creative equity.
When I work with a brand, I am the strategist, the director, the photographer, and the producer, simultaneously. The brief doesn't travel through departments. There is one mind shaping every decision, resulting in faster, more aligned content.
What I can't or don't execute myself, I direct precisely, because I know exactly what's needed. Video, graphics, CGI, media production, sourcing, I have a trusted network I brief and oversee in order to maximize our resources and time spent.
WHATS INCLUDED
STRATEGY & DIRECTION
- Campaign concept development
- Visual identity & moodboarding
- Shot list & production planning
- Rollout strategy & asset curation
- Brand gap analysis
ON-SET & PRODUCTION
- Photography & creative direction
- Talent and styling coordination
- Hair, makeup & SFX oversight
- Lighting & set design
ACCESS TO EXTENDED NETWORK
- Video & VFX production
- Graphic design & art direction
- Casting and styling services
- CGI & digital assets
- Media & Press
- Community content / BTS
✦ CATEGORY EXCLUSIVITY INCLUDED AT ALL TIERS. ONCE RETAINED IN YOUR CATEGORY,
NO DIRECT COMPETITOR GETS ACCESS.
HOW IT WORKS
PRE PRODUCTION
EXECUTION
POST PRODUCTION
STRATEGY
01
DISCOVERY CALL
We talk about your brand, your goals, and where the gaps are. No pitch. Just an honest conversation about fit.
02
TIER & SCOPE
Based on what you need, we agree on the right partnership level. I send a proposal. You review it. We align.
03
MONTH ONE
Campaign brief, production day, final delivery. You see exactly how the system works before you're locked into anything long-term
04
ON-GOING
We build. Each month the work gets sharper. I know your brand, your standards, your audience. That knowledge doesn't reset. That's what a partnership does that a one-off shoot never can.
THIS IS FOR YOU IF
EVERY SHOOT FEELS LIKE STARTING OVER
YOUR CREATIVE TEAM NEEDS A DIRECTOR
GROWING LABEL & EMERGING BRANDS
You're tired of inconsistent campaigns, last-minute shoots, and content that doesn't connect. You want a system.
You're briefing photographers, reviewing edits, planning rollouts, AND running the brand simultaneously. You need a point of creative ownership so you can focus on everything else.
You want one person who shows up every month and actually knows your brand. A single creative partner who operates at the level of a team, because they think like one (without the cost of building one.)
THREE WAYS TO WORK TOGETHER
Tiers are structured around your production volume and how deeply you need creative leadership embedded in your brand.
Investment scales with production scope.
CAMPAIGN PARTNER
HIGH QUALITY, CONSISTENT EXECUTION EVERY MONTH. ONE CREATIVE MIND HANDLING EVERY DECISION AND CREATING CONTENT YOUR CALENDAR CAN ACTUALLY RELY ON.
ACCESS & CADENCE
1 SHOOT DAY / MONTH
20-30 FINAL IMAGES
14-DAY DELIVERY
CATEGORY EXCLUSIVITY
SHOOT DAYS
PLANNING MEETINGS
RESPONSE WINDOW
CALENDAR PRIORITY
IMAGE DELIVERY
1 / MONTH
1 / MONTH
48 HOURS
STANDARD
14 DAYS
FROM $12,000
PER MONTH · SCALES WITH PRODUCTION SCOPE · CONTRACTOR
MONTHLY DELIVERABLES
MONTHLY CAMPAIGN BRIEF & MOODBOARD
SHOT LIST & PRODUCTION OUTLINE
20–30 FINALIZED CAMPAIGN IMAGES
10 RETOUCHED HERO SELECTS
CURATED ROLLOUT PLAN
COMMERCIAL USAGE LICENSE
CREATIVE PARTNER
YOUR'RE NOT JUST GETTING EXECUTION ANYMORE. YOU GET A MIND THINKING ABOUT YOUR BRAND BETWEEN SHOOTS. TWO SHOOT DAYS, DOUBLE THE CONTENT, AND A STRATEGIC LAYER THAT INTEGRATES DATA AND INFORMS WHAT WE DO NEXT.
ACCESS & CADENCE
2 SHOOT DAYS / MONTH
40-60 FINAL IMAGES
BI-WEEKLY CHECK-INS
BRAND GAP AUDIT
SHOOT DAYS
CHECK-IN CALLS
RESPONSE WINDOW
CALENDAR PRIORITY
REVISIONS
2 / MONTH
BI-WEEKLY
24 HOURS
FIRST PICK
2 ROUNDS
FROM $18,000
PER MONTH · SCALES WITH PRODUCTION SCOPE · CONTRACTOR
EVERYTHING IN TIER ONE PLUS
40–60 IMAGE EXTENDED GALLERY
QUARTERLY VISUAL IDENTITY REVIEW
ONE BRAND GAP AUDIT PER QUARTER
CAMPAIGN PERFORMANCE DEBRIEF
CREATIVE DIRECTOR
YOUR CREATIVE DEPARTMENT - WITHOUT THE OVERHEAD.
CALENDAR OWNERSHIP, BRAND STANDARDS, TEAM COORDINATION, AND EMBEDDED LEADERSHIP - WITHOUT THE COST OR COMPLEXITY OF BUILDING ONE IN-HOUSE
ACCESS & CADENCE
3-4 SHOOT DAYS / MONTH
WEEKLY STRATEGY CALLS
SAME DAY RESPONSE
BRAND STANDARDS
SHOOT DAYS
CHECK-IN CALLS
RESPONSE WINDOW
CALENDAR PRIORITY
BRAND MEETINGS
3-4 / MONTH
WEEKLY
SAME DAY
DEDICATED
AS NEEDED
FROM $24,000
PER MONTH · SCALES WITH PRODUCTION SCOPE · CONTRACTOR
EVERYTHING IN TIER ONE & TWO PLUS
60–90 DAY CAMPAIGN CALENDAR OWNERSHIP
LIVING BRAND STANDARDS & STYLE GUIDE
CREATIVE TEAM BRIEFING & COORDINATION
VENDOR & TALENT INPUT
QUARTERLY BRAND DEVELOPMENT STRATEGY
PRODUCTION EXPENSES BILLED SEPARATELY
50% DUE AT CYCLE START
3 MONTH
INITIAL TERM
30 DAY TERMINATION NOTICE
LET'S TALK
ABOUT YOUR
BRAND.
Partnerships begin with a short discovery conversation, no pitch, no pressure. Just an honest look at where your brand is, what it needs creatively, and whether we're the right fit for each other. If we are, we move fast.
ENGAGEMENTS ARE SELECTIVE. I work with a limited number of brands at any given time to ensure every client gets the focus the work requires. CATEGORY EXCLUSIVITY IS OFFERED ON A FIRST-COME BASIS.