A concept campaign built around Fords New Americana positioning — the work had to feel casual and rooted in lived experience.

THE RESULT: 

The creative framework prioritized a candid approach, with the intent being to capture a "New Americana" aesthetic.

Casting, styling, and location chosen to create relatability and a summer nostalgia

​Role: Direction, photography, production oversight, campaign rollout strategy.

Casting & Styling by G6 Agency

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Produced for | World Mafia Media Group