PRINT | EDITORIAL
Echo was designed as the foundation of a broader campaign system capable of extending into
film, motion, social storytelling, brand activation and print publication.
Designed and Created for G6 Magazine, the magazine required a conceptual fashion editorial and overall art direction with storytelling elements that features pieces from a local designer.
I developed and produced a concept for the brand Divine Distortion around the idea of identity and perception for Web, Print, and Social Media marketing
Through mirrored compositions this series examines the progression from self reflection to self doubt and ultimately cognitive dissonance from perceived sense of self.
A conclusion that results in multiple realities co-existing without resolution.
ART DIRECTION & PHOTOGRAPHY BY BELLA RAINE
Role: Art Direction, Campaign Direction & Development, Photography, Editing,
Casting, StylingRollout & Presentation Strategy, Design
Produced for | G6 MAGAZINE x Divine Distortion
CREATIVE FRAMEWORK
Every campaign begins with a single planning document that consolidates the creative direction, casting, styling, references, and shot list into one working framework. This document for me serves as my creative blueprint and translates the narrative into actionable production decisions.
SOCIAL MEDIA STRATEGY & ROLLOUT SUMMARY
INSIGHT:
IDENTITY ISNT LOST ALL AT ONCE, IT FRACTURES GRADUALLY THROUGH REPEATED SELF OBSERVATION.
CAMPAIGN NARRATIVE :
ECHO EXPLORES THE PROGRESSION FROM CERTAINITY TO PSYCHOLOGICAL FRAGMENTATION. THE CAMPAIGN FOLLOWS AN INTERNAL DIALOGUE THAT BELONGS WITH PERCEPTION - THE MOMENT SOMEONE PERCEIVED THEMSELVES,- FOLLOWED BY REFLECTION - AN OBSERVATION OF BEHAVIOR - EVENTUALLY EVOLVING INTO SELF DOUBT, A QUESTION OF IDENTITY AND FINALLY SETTLES INTO A STATE OF COGNITIVE DISSONANCE, A STATE WHERE MULTIPLE VERSIONS OF THE SELF CO-EXIST COMPETING TO DEFINE REALITY.
RATHER THAN DEPICTING THESE STAGES LITERALLY, THE CAMPAIGN USES COMPOSITION, REPITION AND VISUAL DISORTION TO EXTERNALIZE AN ABSTRACT IDEA OF PSYCHOLOGICAL STATES
SELF | CHAPTER 01
DIVINE DISTORTION — SS26 EDITORIAL
PRESENTATION
SOCIAL MEDIA
CAROUSEL 01
CAROUSEL 02
CAROUSEL 03
CHAPTER 02 | REFLECTION
DIVINE DISTORTION — SS26 EDITORIAL
PRESENTATION
SOCIAL MEDIA
CAROUSEL 01
CAROUSEL 02
CAROUSEL 03
CHAPTER 03 | DOUBT
DIVINE DISTORTION — SS26 EDITORIAL
PRESENTATION
SOCIAL MEDIA
CAROUSEL 01
CAROUSEL 02
CAROUSEL 03
CHAPTER 04 | DISSONANCE
DIVINE DISTORTION — SS26 EDITORIAL
PRESENTATION
CAROUSEL 01
CAROUSEL 02
CAROUSEL 03
PROJECT SUMMARY | ECHO
THE RESULT:
Echo demonstrates the ability to transform an abstract concept, center it around a brand, and transform it into a cohesive 4 part visual campaign. The editorial establishes a unified narrative that guides every creative decision and creates emotional resonance that creates a stronger brand identity across marketing material.
A final gallery of 45 Images was delivered including 15 Hero images designed to sustain a multi-week campaign rollout,
As art directior and executive producer, I was responsible for designing editorial spreads to expand the narrative in print.
For social media and marketing content, I created carousel assets that extend the campaign into social platforms (Instagram,Tiktok,Twitter)
DELIVERABLES:
Creative Concept, campaign narrative, pre production deck, shot list
STRATEGY:
12 Hero Images / Posts for social and marketing rollout,
DIGITAL:
3-5 print-ready editorial images. Image manipulation & graphics
EDITORIAL:
12 multi-image carousel posts (4-8 Images each) supporting campaign storytelling across social platforms
CONTENT SYSTEM:
45 edited images for use in Web, Print, and Social Media
GALLERY
CONCEPT | ART DIRECTION | PHOTOGRAPHY BY BELLA RAINE
EDITORIAL CAMPAIGN