CAMPAIGN | COMMERCIAL

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BLACK & WHITE COLLECTION

LOST VIZION — SS25 Collection CampaignCampaign / Editorial · 2025

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Lost Vizion needed their Fall/Winter 2025 collection to feel like a statement, not a catalog or lookbook. The brief called for imagery that carried weight, texture, and a sense of consumer identity-building around the clothes rather than just presenting them.

THE RESULT:

The final campaign gave the brand a visual language they could carry into the season with a distinct consumer identity and increased audience reach.

Role: Creative direction, photography, production oversight, campaign rollout strategy.