PAPERTRAILS
PAPERTRAILS
PAPERTRAILS
SELF-INITIATED · COMMERCIAL CONCEPT · SS26
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FOR ED HARDY
Ed Hardy — SS26 Campaign Concept / Commercial · 2026
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This concept campaign strips the brand back to what made it matter, the tension between luxury and grit, designer and dangerous, something your mother wouldn't let you wear and something you'd save up for anyway. Shot on location in Houston, TX. Raw environments, available light, no studio. The casting, locations, and color temperature were built around a single question: what does Ed Hardy look like when it's lived in, not presented?
A self-initiated concept campaign exploring what Ed Hardy looks like off script, stripped of the studio, placed back into the raw, gritty environments the brand has always drawn from. Grunge / Y2K - early 2000s
THE RESULT:
The result is a campaign that feels like an old memory. a little reckless but completely on brand.
( what I associated with Ed Hardy growing up)
Role: photography, campaign rollout strategy.
Casting & styling by G6 Talent Agency
2026
Interested in a concept like this for your brand?
This is what one directed shoot looks like from brief to delivery — casting, location, photography, and rollout strategy, handled entirely in house.