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SPEC | COMMERCIAL
REDKEN EXTREME LENGTHS COLLECTION
REDKEN — SS26 Campaign Concept / Commercial · 2026
A concept campaign built around Redken's salon quality hair-care positioning, the work had to feel aspirational and effortless.
THE RESULT:
The focus was softness and intimacy with close up framing and a controlled color palette inspired directly from product line.
The goal was imagery that felt like it belonged in the brand's own library: confident, clean, and ready to integrate across Redkens existing identity.
Role: Creative direction, photography, and rollout curation.
PHOTOGRAPHY BY BELLA RAINE
COMMERCIAL CAMPAIGN
2026
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